Totem was a D2C jewelry brand where I served as Creative Director. My daily responsibilities included conceptualizing campaigns and designing all of the brand’s visual communications. I worked across a broad range of areas — from inbound marketing and SEO strategies to product photography, campaign design, and web design. I also managed Google Ads and Meta Ads campaigns, regularly updated the website, and created assets for banners and product imagery. My role was to ensure that the brand identity stayed consistent and compelling across all channels, blending creativity with a data-driven mindset to make sure every action had a measurable impact on the business.